01
Define the product
Before building anything, understand the problem you're solving.
Independent product advisor
Helping founders turn ideas into the right product.
Building software is expensive. Building the wrong product is even more expensive.
Before you hire developers, make sure you're building the right product, solving the right problem, and choosing the right approach.
That's where I can help. Over the past twenty years, I've helped startups and global companies, including American Express, turn ideas into products people actually use.
Enterprise
American Express
Startup
Cake Technologies
Founder
Punto
Location
Bosnia & Herzegovina
Expertise
How I work.
02
Choose the right technology
Technology is a business decision, not just a technical one.
03
Deliver with confidence
Build with a clear plan, realistic expectations and fewer surprises.
04
Keep everyone aligned
Bring founders, designers and engineers together around a shared vision.
Selected work
Building in the region.
Hands-on product and platform work — not just advice from the sidelines.
Founder · Product & platform
Punto
Helping modernise the real estate market in Bosnia & Herzegovina.
punto.ba →
Visit punto.ba (opens in a new tab)
Principles
Things I've learned while building products.
Build things people need.
Not things that are fashionable.
Earn trust. Every day.
You don't get it once.
You earn it again and again.
Preserve what matters.
Modernize what doesn't.
Not everything needs reinventing.
Keep it simple.
Every feature I add is something I'll maintain.
Most earn their keep by never existing.
Ship.
You learn more from one release than months of discussion.
Leave things better.
Products.
Teams.
People.
Get in touch
Have an idea?
Let's talk before you start building.
A short conversation can save months of work.